Changes in government policy towards domestic violence Essay

Changes in government policy towards domestic violence - Essay Example Domestic violence includes female genital mutilation, forced marriage and "honour crimes". In England and Wales, domestic violence is rampant at 25% of all violent crime. Statistics of The British Crime Survey of 2000 reveal that domestic violence comprises 40% of the violent incidents reported by women and 10% of the violent incidents reported by men1. The self-completion section of the British Crime Survey of 1996 reveals that 25% of women and 17% of men will be a victim of domestic violence2. Domestic violence is a complicated issue and the police, health, social services and education bodies have to attach greater importance to it. The Government has to ensure that domestic violence is accorded the organisational priority of those bodies that have to bring about change. The self - completion section of the British Crime Survey of 1996, highlights the importance of the adoption of a well considered and planned approach to this problem. The data of this survey have revealed that 50% of the women suffering from domestic violence had children less than sixteen years in the household4. The Government's Fact sheet on Domestic Violence has recognized that "domestic violence is rarely a non-off event"5. Moreover, common assault is considered to be a comparatively minor offence, therefore considering domestic violence to be common assault detracts from the gravity of the pattern of behaviour that result in individual incidents. Domestic violence takes place in an intimate or family-type relationship and constitutes a pattern of coercive and controlling behaviour between adults. Some of the tactics employed by the perpetrators of domestic violence include psychological, sexual and physical violence, emotional and verbal abuse, isolation, threats and intimidation, harassment, destruction of property, actual or threatened harm to children and pets and financial control. Crime statistics and research have revealed that no woman irrespective of race, ethnic or religious group, class, sexuality, disability or lifestyle is safe from domestic violence, which is repetitive, life-threatening and destroys the lives of women and children. In the UK 25% to 33% of women experience domestic violence from a male partner in their lifetime, and on an average 1 woman is killed every three days in England due to domestic violence and the frequency of calls to the police for assistance is one per minute. Domestic violence incidents constitute 25% of all reported violent crime, despite the fact that less than 35% of actual domestic violence is reported to the police. It is essential for the criminal justice system to intervene and prosecute perpetrators of violence to women and children in order to improve protection and safety for abused women and children. This will permit them to lead violence free lives. A major factor that helps perpetuate

Art & the Pregnant Form Essay Example | Topics and Well Written Essays - 2500 words

Art & the Pregnant Form - Essay Example Through the years, the way in which the pregnant form has been represented, misrepresented and ignored has been a growing theme, coming into full flower in the modern art world in a variety of media. What is painted or sculpted and how this is done reveals much about the prevailing attitudes of the time period in which the art work was created. From the fully clothed, questionable nature of early artists’ renditions of pregnant women to the fully nude and exposed form of today’s pregnant sculptures, the art of the pregnant form has definitely advanced into the worldview. To gain an understanding of how this change came about, it is necessary to learn more about some of the artists that have participated in this centuries long debate about how best to portray the multiple aspects of the pregnant woman – her impending motherhood, her swelling form, her newfound tenderness. Among these artists are Jan van Eyck, Gustav Klimt, Egon Schiele, Lucien Freud, Marc Quinn an d Ron Mueck. By looking at how these artists portrayed pregnant women as well as their motivations in doing so, we can begin to gain an understanding of how the cultural attitude toward pregnancy and the female form has changed. Jan van Eyck is the earliest of these painters, having painted his â€Å"Giovanni Arnolfini and His Wife† in 1434. This painting has been largely acknowledged primarily due to the various examples of symbolism contained in the painting as well as for its unique perspective. However, left mostly out of the conversation is the idea that Arnolfini’s wife is pregnant. Closer inspection indicates that Jeanne de Chanany is not actually pregnant but is instead wearing the voluminous clothing popular for the early Renaissance period. â€Å"Although many modern viewers mistakenly assume Giovanna is pregnant, art historians familiar with 15th century painting point out

The Concept Of Charity In Islam Religion Essay

The Concept Of Charity In Islam Religion Essay The paper which I am going to right is about Islamic concept of charity. The concept is not new for so many people because every religion of the world preached that charity is a way of bringing justice to society. But here I would like to explain different forms of charity in Islam, their differences and its impact on society. Charity is for those in need. This is general principle which enjoins us to help people in need, be they good or bad, on the right path or not, Muslims or non-Muslims. No one should judge in these matters. The foremost ends in charity should be Gods pleasure and our own spiritual good. The concept of charity in Islam is thus linked with justice. It is not limited to the redressed of grievances. It implies apart from the removal of handicaps, the recognition of the right that every human being has to attain the fullness of life.   The definition of charity in Islamic tradition differs somewhat from its interpretation in other contexts. The Quran states: And be steadfast in your prayer and pay charity; whatever good you send forth for your future, you shall find it with Allah, for Allah is well aware of what you do . Charity is central to a Muslims life. Prophet Muhammad (PBUH) said No wealth (of a servant of Allah) is decreased because of charity. There are misconceptions by some people regarding Islamic concept of Charity. They think that Islam is taking Charity by force in the name of Zakat. But this is not reality. Islam does not force anyone to give charity. This is third pillar of Islam and its reward will be given in after world. The following five words are the most frequently used words to describe charity in the Noble Quran: 1. Infaq fi Sabil Allah (spending in the path of Allah).    Infaq Meaning spending benevolently 2. Ihsan Meaning the doing of good or (kindness and consideration) 3. Zakah  Ã‚   Meaning growth or purification 4. Sadaqah Derived from the root sidq and meaning truth, and comes to signify charitable deed 5. Khayrat Meaning good deeds Here two basic concepts will be explained that is Zakat and Sadaqah where Zakat is obligatory charity and Sadaqah is voluntarily Charity. DEFINITION AND IMPLICATION OF ZAKAT (ALMS GIVING) Zakat, is derived from the verb zaka, (which means to thrive, to be wholesome,[to be pure) and signifies purification. The Noble Quran referring to the purification of wealth states: Of their wealth take alms to purify and sanctify them ZakÄ t or alms giving, one of the Five Pillars of Islam, is the giving of a small percentage of ones possessions (surplus wealth) to charity, generally to the poor and needy. It is often compared to the system of tithing and alms, but it serves principally as the welfare contribution to poor and deprived Muslims, although others may have a rightful share. It is the duty of an Islamic community not just to collect zakat but to distribute it fairly as well. Zakat is a multi facial concept. In one form it is an act of worship while in other form it is the carrying out of social service. It is thus not just the payment of a tax as it is generally understood but is rather an act of religious significance. Muslims fulfil this religious obligation by giving a fixed percentage of their surplus wealth. Zakat has been paired with such a high sense of righteousness that it is often placed on the same level of importance as offering Salat. Muslims see this process also as a way of purifying themselves from their greed and selfishness and also safeguarding future business. In addition, Zakat purifies the person who receives it because it saves him from the humiliation of begging and prevents him from envying the rich. Its importance and centrality to Islam results in the punishment for not paying when able are very severe. Muslim jurists agree that zakat is obligatory on the Muslim who has reached puberty, who is sane, who is free, and who owns the minimum assigned nisab throughout Islamic history; denying Zakat equals denying the Islamic faith. However, Muslim jurists differ on the details of zakat, which may include rate, the exemptions, and the kinds of wealth that are zakatable. Zakatable refers to assets subject to zakat according to Islamic examples and directives. Some scholars consider the wealth of children and insane individuals zakatable. Some scholars consider all agricultural products zakatable; others restrict zakat to specific kinds only. Some consider debts zakatable. Similar differences exist for business assets and womens jewellery. Some require certain minimum nisab for zakatability. THE PAYMENT OF ZAKAT Zakat is obligatory on every sane adult Muslim who is malik al-nisab, i.e., who possesses wealth equivalent to the monetary value of 20 Dinar of gold or 200 Dirham of silver. In the case of Muslims below the age of puberty and those Muslims who are insane, Zakat is obligatory on their wealth and their guardians are entrusted to pay it on their behalf. The law stipulates that once a year (after the completion of one lunar year) Zakat must be calculated and 2.5% is to be deducted from a malik al-nisabs wealth (cash, savings, investments, gold and silver) and donated as Zakat. ZAKAT AS AN ACT OF WORSHIP Zakat is in spirit an act of worship and in its external form the discharging of a social service. It is, therefore, not a levy or a tax, but is rather an act of worship. That is why the Noble Quran often mentions the observance of Salah alongside the giving of Zakat: ÙˆÙÅ ½ÃƒËœÃ‚ £Ãƒâ„¢Ã… ½Ãƒâ„¢Ã¢â‚¬Å¡Ãƒâ„¢Ã‚ Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬ ¦Ãƒâ„¢Ã‚ Ãƒâ„¢Ã‹â€ ÃƒËœÃƒâ„¢Ã¢â‚¬â„¢ ØلؠµÃƒâ„¢Ã… ½Ãƒâ„¢Ã¢â‚¬ËœÃƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃƒâ„¢Ã… ½ÃƒËœÃ‚ ©Ãƒâ„¢Ã… ½ ÙˆÙÅ ½ÃƒËœÃ‚ ¢ÃƒËœÃ‚ ªÃƒâ„¢Ã‚ Ãƒâ„¢Ã‹â€ ÃƒËœÃƒâ„¢Ã¢â‚¬â„¢ Øلؠ²Ãƒâ„¢Ã… ½Ãƒâ„¢Ã¢â‚¬ËœÃƒâ„¢Ã†â€™Ãƒâ„¢Ã… ½ÃƒËœÃƒËœÃ‚ ©Ãƒâ„¢Ã… ½ ÙˆÙÅ ½Ãƒâ„¢Ã¢â‚¬ ¦Ãƒâ„¢Ã… ½ÃƒËœ Ø ªÃƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬Å¡Ãƒâ„¢Ã… ½ÃƒËœÃ‚ ¯Ãƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬ËœÃƒâ„¢Ã¢â‚¬ ¦Ãƒâ„¢Ã‚ Ãƒâ„¢Ã‹â€ ÃƒËœÃƒâ„¢Ã¢â‚¬â„¢ لؠ£Ãƒâ„¢Ã… ½Ãƒâ„¢Ã¢â‚¬  Ãƒâ„¢Ã‚ Ãƒâ„¢Ã‚ ÃƒËœÃ‚ ³Ãƒâ„¢Ã‚ Ãƒâ„¢Ã†â€™Ãƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬ ¦ Ù†¦Ãƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬ËœÃƒâ„¢Ã¢â‚¬  Ãƒâ„¢Ã¢â‚¬â„¢ Ø ®Ãƒâ„¢Ã… ½Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬â„¢ÃƒËœÃ‚ ±Ãƒâ„¢Ã‚  Ø ªÃƒâ„¢Ã… ½ÃƒËœÃ‚ ¬Ãƒâ„¢Ã‚ ÃƒËœÃ‚ ¯Ãƒâ„¢Ã‚ Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬ ¡Ãƒâ„¢Ã‚  Ø ¹Ãƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ¯Ãƒâ„¢Ã… ½ ØللّÙ†¡Ãƒâ„¢Ã‚  Ø ¥Ãƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬  Ãƒâ„¢Ã… ½Ãƒâ„¢Ã¢â‚¬Ëœ ØللّÙ†¡Ãƒâ„¢Ã… ½ Ø ¨Ãƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬ ¦Ãƒâ„¢Ã… ½ÃƒËœ Ø ªÃƒâ„¢Ã… ½ÃƒËœÃ‚ ¹Ãƒâ„¢Ã¢â‚¬â„¢Ãƒâ„¢Ã¢â‚¬ ¦Ãƒâ„¢Ã… ½Ãƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã‚ Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬  Ãƒâ„¢Ã… ½ Ø ¨Ãƒâ„¢Ã… ½ÃƒËœÃ‚ µÃƒâ„¢Ã‚ Ãƒâ„¢Ã…  ÃƒËœÃ‚ ±Ãƒâ„¢Ã…’ And be steadfast in your prayer and pay charity; whatever good you send forth for your future, you shall find it with Allah, for Allah is well aware of what you do Moreover, the Noble Quran emphasizes the importance of Zakat as follows: By no means shall you attain righteousness, unless you give of that which you love RECIPIENTS OF ZAKAT Allah (S.W.T) has mentioned paying of Zakat on multiple occasions like. Zakat is for the poor and the needy and those who are employed to administer and collect it, and for those whose hearts are to be won over, and for the freeing of human beings from bondage, and for those who are overburdened with debts and for every struggle in Gods cause, and for the wayfarers: this is a duty ordained by God, and God is the All-Knowing, the Wise. According to the Noble Quran, the lawful recipients of Zakat must be Muslims who belong to either one or more of the eight categories: (1) The poor (2) The needy (3) Those whose hearts are to be reconciled (4) Securing the freedom of those who are captives (5) Those that are genuinely in debt (6) Muslim employees (7) Those who engage in the cause of Allah I (8) The wayfarers DEFINITION OF SADAQAH The word Sadaqah is derived from the Arabic root verb sadaqah which means to be truthful and hence Sadaqah implies engaging in any righteous act in order to earn the mardat (pleasure) of Allah. SOME RULES PERTAINING TO SADAQAH There are three basic rules involved for Sadaqah to be divinely rewarded. Firstly, it must be donated in the name of Allah alone. Secondly, all monies donated must be from a legitimate source. Money that has been stolen or earned unethically is rendered void by Allah . Thirdly, all excess wealth is seen being owned by Allah and Muslims hold the wealth as trustees. Therefore, it is left up to individual Muslims to determine as to how much they are willing to give back to Him in the form of charity. SOME MITIGATING CONSEQUENCES OF SADAQAH According to the teachings of Islam, the giving of Sadaqah serves a number of functions. First and foremost is the expiation of sins. The believers are asked to give Sadaqah immediately following any divine transgression. It also serves to compensate for any shortcoming in any past payment of Zakah. Moreover, it also gives protection against falling victim to calamities. Furthermore, it wards off affliction in this world, and punishment on Day of Judgment. It is therefore recommended to give Sadaqah, irrespective whether it is at night or during the day, in secret or in public in order to seek God Almightys pleasure (Al-Baqarah, 2:274). Finally, it is generally believed that the constant giving of a little charity pleases God Almighty more than the occasional giving of much charity. DIFFERENCE BETWEEN ZAKAT AND SADAQAH It is important to differentiate between Zakat and Sadaqah. Zakat is the obligatory annual almsgiving which is determined on the basis of the value of ones wealth. Sadaqah on the other hand is superogatory charity, given by Muslims over and above their Zakat contribution. Moreover, every Muslim irrespective of his/her financial status can in actual fact participate in Sadaqah in view of the fact that Sadaqah is not necessarily restricted to monetary contributions, but can also be given in kind as specified in the Noble Quran, for example, feeding the poor (69:34; 90:11-16; 107:1-3), extending any form of support to the orphans (17:34; 76:8; 89:17; 90:15; 93:9, 107:2) and widows, advising or counselling, and volunteering ones services in the community. CONCLUSION Thus charity, on a generic level, plays a major role in Muslim society. One of the key purposes of the religion is grounded in a sense of community, which is fostered by charity. The Noble Quran reassures those who engage in voluntary charity would be amply rewarded: Those who believe, and do deeds of righteousness, and establish regular prayers and regular charity, will have their reward with their Lord: On them shall be no fear, nor shall they grieve. From the Islamic point of view, wealth belongs to God and is held by human beings in trust; so for those whom Allah has blessed with wealth, it is a test; and Muslims should strive to pass this test by not becoming worshipers of hoarded wealth. They should rather use the wealth only in ways God has permitted and realize that the amount to be given is not really their money but, rather, it belongs to those who have less than they do. Islamic charity is one of those unique forms of worship that bring out both the individual and the social aspects of ibada worship. Consider its sociopolitical effects: it frees society from the ill feelings arising out of class hatred. It opposes an individualism that is blind to the travails of ones neighbors and stands against a socialism that shackles individual freedom. It fosters neither selfishness nor renunciation. It also strengthens a sense of brotherhood and establishes social cohesion. Islamic charity represents the unbreakable bond between members of the community, whom Prophet Mohammed described as like the organs of the body, if one suffers then all others rally in response. We are fortunate to have sufficient means to live a quality life, but there are millions of people who are less fortunate than ourselves. Many millions of children, women and men live in abject poverty. Things that we take for granted-regular meals, housing, education and healthcare-are considered luxuries in some of the worlds poorest countries. It is our duty to help them-because helping the poor and destitute is emphasized again and again in the Quran and in the other Holy Scripts and traditions. By working together we can help make a real difference and bring about positive change to many peoples lives. The rewards for being charitable are also manifold: charity purifies our wealth and God has promised us a great reward for being charitable towards our fellow human beings.

Full Stop, Why Apes Look Like People And The Escape :: essays research papers

Examine each opening sentence carefully. To what degree does each sentence give a clue as to the story, which is to follow, and the use of language within it? Refer to the sentences of â€Å"Full Stop†, â€Å"Why Apes Look Like People† and â€Å"The Escape†. A captivating opening is half the success for any story. The opening may be descriptive, full of sarcasm, unusual or exciting. It is the same with the opening tune to a song. Besides memorable lyrics and a beautiful melody, the friendly tune to a song makes it an all-timer in people’s minds and charts. However, I have missed out one important essence: the opening sentence. Honestly, if not for this essay, I would never have thought that opening sentences could act as a theme, or bring with it much significance to the story. I always look at the opening of a story as a whole paragraph, thus overlooking the significance of the opening sentence. In the story, â€Å"The Escape† by Millie Murray, the use of punctuation is very important as it adds ‘emotions’ to the characters and readers alike. The exclamation marks used showed extreme anger as two were used. The readers are suddenly plunged into the angry and abusive world of Millie. We are like the children, forced to face the â€Å"unreasonable† father. If a full stop had been used, the father would seem friendly and cordial, which is far from his image. The scene is so real to the readers because the language adds realism to the story. â€Å"Who put de clock back, eh!!† The standard or Jamaican English gives us the picture that the father is not a native speaker of English but a Jamaican, providing a clue to his background and culture later on, as we know that â€Å"My (Millie) father had trained as a teacher in Jamaica† and that â€Å"he was part Arawak Indian†. The use of patois gives the readers a ‘closer-to-life’ experience. It helps to guide us into the story. This is sometimes far better that a descriptive paragraph. This opening line has been carefully crafted by the author as it suggests a clue to the plot. â€Å"Who put de clock back, eh!!†, putting the clock back was the ploy used by Patsy (the mother) to escape and go home to her mother in Jamaica. It was originally Miz Ruby’s idea who chuckled about it. (â€Å"Yu know de woman leave de man sleeping inna bed, an take time to ease herself out de house, an when him wake up inna morning an she gone, him tink she it early an go back fi sleep.

Fish Essay

Below is a free essay on â€Å"Fish Market† from Anti Essays, your source for free research papers, essays, and term paper examples. Be there, play,make their day and choose your attitude. Those are the four simple steps that the Pike Place Fish Market in Seattle, Washington uses to provide exceptional customer service. After seeing the Fish video, I think that every business should do business the way that Pike Place does. What does it mean to really be there for your customers?The way Pike Place Fish Market sees it, you should be one on one with your customer. When you are helping someone, you should focus on what they need and make them feel like more than just a customer. The second step to exceptional customer service is play. Whether it's throwing fish or making jokes, the employees at the Pike Place Fish Market know how to keep the job fun. In the Fish video, I watched the employees having fun by repeating what eachother says.The third step is make their day. As a crowd of 100+ people gather around the fish market to watch the employees having a great time, they get to become part of that. In the video, one of the men said that sometimes they get people walking by that are having a bad day and they are just in a really bad mood and after talking to the employees, they walk away with a smile on their face. They event let onlookers join in on throwing and catching the fish.The employees will even tell people in the crowd how beautiful they are just to make their day. The last of the four simple steps is choose your attitude. It's hard to have fun at work if you are in a bad mood. When working at a place like Pike Place, it should be easy tobe in good spirits at work because they make it fun. But in order to make it fun they have to show up in a good mood. The employees have to choose their attitude. If one person is upset it could make the whole staff have a bad day.

John adams

John Adams had more positive characteristics than negative. John Adams of Brainteaser Massachusetts was a lawyer, farmer, Harvard graduate, husband of Abigail Smith Adams, father of four children, and a revolutionary. By the look of things, he seemed Like a pretty lovable man considering he was his wife's tenderness of husbands and her good man. He had many great qualities that everyone around him would appreciate his presence. As for the negative traits, he was fiercely stubborn and quick to anger. 2)John Adams thought his biggest flaw was his tendency to talk too much.When he was twenty years old, he worried over never having any bright ideas, or being too bright for his own good and show off to others who would befriend him. He hated that he was overly proud and conceited and wanted to change that about himself. 3) Abigail Adams had views on nearly everything and people. She was always quick to express what she was thinking. She was an independent woman who took responsibility of all her duties as a wife and a mother. She had the positive quality of being such a loving and caring wife, and made John Adams' life Infinitely fuller. It's almost as If she was the missing piece to his puzzle.His marriage to Abigail was the most Important decision of his life. 4) John Adams was asked to defend the soldiers and their captain when they came to trial. He was informed that no one else would take the case, but he accepted regardless what judgment he would soon be getting. He said that no man in a free country should be denied the right to counsel and a fair trial, and convinced, on principle, that the case was of utmost importance. He put law above his personal beliefs and knew it was his duty to accept the case. Eventually, his fellow patriots came to respect him for what he had done. John Adams said, â€Å"Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passion, they cannot alter the state of facts and evidence. â €  He said this during his successful defense of the British soldiers who fired upon the crowd during the Boston Massacre. His actions to represent the British soldiers proved that despite all differences, men of principle can act Justly under the rule of law. This statement about facts, like many truths, Is universal and teaches that we must face truths, even when we don't Like them. 6) Briefly describe each of the followingGeorge Washington: Commander of Virginia militia, Continental arrant commander in chief during Revolutionary War, first president James Otis: Also a leader with John Adams of a new generation of political activist, a group called Sons of Liberty. The Sons of Liberty united otherwise adversary groups taking opposition to the Stamp Act to the streets, organizing riots and intimidating tax collectors. Sam Adams: Ben Franklin: Philadelphia first citizen, the most famous American alive, printer, establishing the American philosophical Society resulting in Philadel phia becoming he recognized center of American thought and ideas.Thomas Jefferson: Be]main Rush: John Dickinson: 7) Describe the role Adams played in each of the following: Boston Massacre: March 5th. Stamp Act: Last week of May 1765, Starting in November, nearly everything written or printed on paper other than private correspondence and books were required to carry revenue stamps. This helped pay for the cost of the French and Indian war and to meet the expense of maintaining a colonial military force to prevent Indian wars. Adams remained cautious with his involvement in political activities involving the Stamp Act.He was worried that this might hurt his reputation. This Act marks the beginning of the struggle for freedom and independence. His involvement started in August 1765 when he published an essay in the Boston Gazette entitled â€Å"A Dissertation on Canon and Feudal LaW'. The Stamp Act was hardly mentioned, however it discussed British Law and how certain liberties and freedom Americans enjoyed was earned by many generations of Americans.

Vodafone Developing a Total Communications Strategy in the UK Market

Vodafone Developing a Total Communications Strategy in the UK Market Comparison of the Four Industries in terms of Industry Attractiveness Using Porter’s Five Forces, a comparison of the four industries (fixed line, mobile, television and broadband) can be undertaken to demonstrate their attractiveness. UK customers have more discretion to choose which company to use in the provision of fixed line, mobile and television services, hence these industries are continually registering less profits due to customers’ power. However, the broadband industry is increasingly growing as there are fewer companies offering the services due to huge capital costs involved, hence customers have less power in this industry. The suppliers’ power, reflected by the services and infrastructure offered by British Telecom (BT) to various companies within the sector, is minimal in all the four industries owing to the many regulatory frameworks that have been developed and implemented by Ofcom (Office of Communications). Owing to low suppliers’ powe r, companies such as Vodafone can leverage on the profit potential by using BT’s networks and infrastructure to expand services.Advertising We will write a custom case study sample on Vodafone: Developing a Total Communications Strategy in the UK Market specifically for you for only $16.05 $11/page Learn More From the case, it is clear that the high rivalry between competitors has negatively affected the profit and customer subscription margins in the fixed line, mobile and television industries. However, the broadband industry is still attractive to investors due to minimal rivalry among competitors. However, as the fixed line industry faces a minimal threat of new entrants owing to the fact that customers are increasingly using newer technologies, the other three industries – mobile, television and broadband – face real threats of new entrants not only because of their potential for continued growth and profitability, but also due to the ongoing acquisitions and partnerships affecting these industries. Lastly, in analyzing threat of substitute products, it can be argued that both the mobile and television industries face this threat as mobile providers bring into the market new mobile devices with enhanced capacity to roll out all the services in one single gadget, and as TV service providers look for innovative products that may enhance customers’ experiences. These opportunities provide adequate space for the proliferation of substitute products within the communications sector. However, the broadband industry may not attract such a threat due to the high capital costs involved in rolling out its services. Similarly, the fixed line industry may not attract substitutes due to the nature of infrastructure and networks used. Key Drivers of Change in the Communication Industry From the case scenario, the key drivers of change in the communication industry include technological advancements, acquisitions, pr oducts and services diversification, willingness to collaborate, speed, flexibility and competition. In technological changes, it is clear that the digital revolution has forced most companies in the UK’s communication industry to reassess not only how to effectively and efficiently provide traditional voice services to their existing customers, but emerging high-band data, television and video services as well.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, a number of major players in the industry are increasingly acquiring smaller firms to expand their customer base, reach and profitability. Surprisingly, a few major players are willing to partner or even merge to sustain leadership and competitiveness, while benefiting immensely form the economies of scale as well as shared infrastructure. Products and services diversification, in my view, is acting as a key driver to change for allowing the expansion of customer base with tailor-made products and services that satisfy specific needs and expectations of the customers. Moving on, it is clear that most companies operating in the industry are currently expending huge financial resources to develop fast and flexible networks, or to acquire other firms with such networks, with the view to enhancing customer value propositions and satisfaction. Vodafone, for example, has initiated a project to upgrade its Internet network from 3G to 4G to achieve faster speeds and flexibility. Lastly, there is intense competition within the industry for customers and market share, implying that companies must continually shift their strategies to remain competitive. The impact of these drivers will reflect in terms of a more streamlined sector, with companies attempting to buddle their services together and market them to customers in one package. Change in the UK’s Communication Industry From the case scenario, it is clear that the UK’s communication industry is increasingly changing from the provision of traditional voice services using the fixed line industry to the adoption and expansion of digitised functions with capacity to provide data and video to customers. Consequently, as customer figures and profit margins for voice services drop over the years, it is expected that technology will play a major role in developing a framework that will enable industry players to expand into the mobile, television and broadband industries. More importantly, it is envisaged that more operators will make huge investments in the broadband industry due to its attractiveness (see Porter’s analysis), and also due to the fact that it has the capacity for continued growth. Consequently, by 2015, more companies operating in the UK’s communication industry will have developed capacities to roll out broadband Internet services in large scale as all evidence points to the fact that the broadband industry can also be used to provide mobile and digital television services. It is expected that services such as cable television and radio may become obsolete by 2015 as technological advancements, stiff competition from new service providers, proliferation of IP-based networks and mounting penetration of broadband Internet services drive companies operating in the UK’s communication industry to converge their services. However, it is highly unlikely that the fixed line industry will become obsolete by 2015, though profit margins in this industry are likely to continue plummeting into the future.Advertising We will write a custom case study sample on Vodafone: Developing a Total Communications Strategy in the UK Market specifically for you for only $16.05 $11/page Learn More Overall, the industry is expected to be more attractive as services are converged not only due to opening up of many new opportunities for existing service providers and entrepreneurs (e.g., a mobile phone operator will have the capacity to sell digital music and movies using broadband Internet), but also due to improvements in customer satisfaction and retention (e.g., customers will be more satisfied for purchasing various services in a low-cost package). Vodafone’s Strategy Going into the future, Vodafone should change its strategies to reflect the realities on the ground, especially with regard to convergence of services in the UK’s communication’s sector. To achieve its objective of being a ‘communications leader in an increasingly connected world’, the company must not only invest heavily in new and emerging communication technologies, but must be ready to partner with other like-minded companies in the pursuit of more customers and opportunities for continued growth, competitiveness and sustainability. The concept of partnering with other companies or even acquiring small firms within th e industry, in my view, is a ripe one for Vodafone if it expects to rise into the leadership position. Additionally, partnering and acquisitions will ensure the company expands its networks and customer base without having to make huge capital investments in network infrastructure. Additionally, Vodafone stands at a better position to become the communications leader if its drives its operational performance through customer value enhancement to satisfy and retain existing customers while looking out for new ones, pursue growth and expansion opportunities in total communications (mobile, television and broadband) focussed on service delivery to customers rather, pursue emerging markets particularly in developing countries to increase customer base and revenue streams, and strengthen its capital discipline to ensure that more money is freed up for meaningful investments.

Free Essays on Rwandas Ethnic Crisis

, on the type of work favoured by the members of the group. Thus the Hutus tended to be farmers, the Tutsis were stockbreeders and the Twa were hunters or potters. But given the complex ancestral history, t... Free Essays on Rwanda's Ethnic Crisis Free Essays on Rwanda's Ethnic Crisis Pamphile Sebahara (1998) in his article "The creation of ethnic division in Rwanda" writes: The genocide of the Tutsis and the massacres, which claimed almost a million lives in Rwanda between April and July 1994, are the result of a variety of interdependent factors. Reading the literature on the subject, we are left with one basic question: how can we comprehend the mass slaughter of men, women and children, primarily as a result of their belonging to a particular ethnic group? Observers believe that the genocide and its consequences, which still reverberate today, are to be understood in the context of the ethnic conflict (between Hutu, and Tutsi), which has been a feature of Rwanda's history since the late 1950s (pp 86-87). Republic of Rwanda has been the victim of Ethnic violence since its independence in 1962. Two predominant ethnic groups namely the Hutu and the Tutsi have clashed with each other resulting in large-scale massacres and flight of millions of people to neighboring Zaire. Geographical Location: Rwanda is located in East Central Africa. It shares common borders with Uganda on North, Zaire on West, Burundi on South and Tanzania on East. Republic of Rwanda covers an area of 10169 square miles and has a population of 6,863,359. The people of Rwanda mainly belong to two groups namely the Hutu and the Tutsi that represent 90% and 9% of the country's population respectively. Kigali is the capital of Rwanda. Historical Background and Civil War: On the issue of ethnic division, Sebahara (1998) opines: Before colonisation, towards the end of the 19th century, most of what is now Rwanda was a monarchy ruled by a king of the Nyiginya dynasty. Social stratification was based on socio-economic criteria; in other words, on the type of work favoured by the members of the group. Thus the Hutus tended to be farmers, the Tutsis were stockbreeders and the Twa were hunters or potters. But given the complex ancestral history, t...

9 Steps to Produce a Professional Business Presentation

9 Steps to Produce a Professional Business Presentation 9 Steps to Produce a Professional Business Presentation The presentation is a very complicated and costly way of communication. It requires time, efforts, creativity and what is worse, it may not work if you have missed at least one important component. At the same time if a presentation is well-thought-out and properly organized it turns from being costly into being cost-efficient. Here are nine steps to create and deliver a professional business presentation, which will astonish your audience. Telling a Story Step 1. The goal should be clearly stated, written down and followed at every further step. Never start with asking yourself questions like: â€Å"What will I be talking about?†, â€Å"What is the best first line for this presentation?†, â€Å"How to capture attention?† Primarily you should determine your goal. Your goal is an answer to the question: â€Å"What do I want my audience to do after I finish?† You might want to be promoted, or hired, or receive a great mark for your project, or make people buy your product, invest money in your startup, you name it. To do: Determine your goal and write it down. Step 2. Find a dilemma in your story. No one likes boring stories like: â€Å"He felt in love with her, she felt in love with him. They lived happily ever after and had no problems. The end.† People want drama. People want you to show them a problem and then to solve it miraculously during your presentation. If your presentation doesn’t have any inner conflict, people won’t listen for long. To do: Apply some drama even when you are talking about microbiology. Step 3. Keep your story integral. Your presentation has the same structure as any good novel â€Å"beginning-stating a problem-peak (solving the problem)-ending.† You might have several smaller peaks, but you should still follow this order. It is better if one presentation is dedicated to one problem, but if you have several issues to cover, find the one uniting all of them. In this case, your smaller problems will be your small peaks. To do: Write down an outline of your story with a thesis in the beginning, peaks, and ending. Making Slides Step 1. Design matters. At this step, you make important decisions about slides. Determine, for example, whether they will be image or text centered and which are the most suitable fonts and colors, etc. To do: Choose fonts and colors, make sure they are matching. Step 2. Visualize. Don’t put huge tables with numbers or piles of text into your presentation. No one pays attention to them, first of all, because it is â€Å"mission impossible† to read and analyze them. Show trends and ideas with the simplest visualization you are capable of. To do: Add well-structured information, but don’t overload your slides. Step 3. One slide one idea. Make your slides concise and integral. One slide should contain only one simple idea, and serve your final goal. If some slide doesn’t complement the target you have determined, delete it, even if you like how it looks. To do: Check if every slide helps you achieve the major goal of the presentation. Delivery Step 1. Clarity is the answer. Focus on making your storytelling straight to the point. Establish organizational framework, for example, define the approximate time of the presentation and tell whether you are going to answer questions during the speech or right after it. To do: Write a clear introduction to your speech. Step 2. Stick to a storyline. It is hard, especially if you decided to answer some questions during the speech. You should balance between improvisation and the major line of your presentation. The easiest way to copy with this is to make repetitions and to understand clearly major peaks of the presentation. To do: Write down 3-5 issues you have to cover whatever it takes. Write 3 sentences about each, add a starting thesis and an ending. Learn all this by heart. Step 3. The audience is more important than content. Whatever your goal for this presentation is, the outcome largely depends on the way the audience perceives your delivery and you in general. People pay attention to what you say when you pay attention to people, not to your slides or paper with text. Talk to the audience, ask some short questions (rhetorical, if you are under time pressure) and make sure to keep eye contact. To do: Relax and try to enjoy what you are doing. Joy and engagement are infectious. Have a great time producing and delivering your custom presentation. We are sure you will rock it!

Analyzing the Reasons for Investing Abroad Essay

Analyzing the Reasons for Investing Abroad - Essay Example This essay critically analyzes and discusses the reasons why a firm chooses to invest abroad. Investing Abroad Firms decide to invest abroad for various reasons. Even so, companies that choose to invest overseas largely strive to strengthen their global competitiveness. Numerous global companies choose to invest abroad to penetrate bigger overseas markets. In order to sustain growth, a company should boost its sales or profits, which could be unattainable in the local market. In general, according to Cohen (2007), local markets are restricted to a specific growth rate and size and are highly exposed to competition from other local markets with comparable production, marketing, and product capacities. In this setting, investing abroad is a rational decision for a firm planning to penetrate a bigger market. Aside from the profitability of an additional, bigger market, foreign markets usually provide further competitive gains to the company (Ajami & Goddard 2006, 221). Such markets, for instance, may not have organizational capabilities that are comparable with or of similar level as those of a company investing abroad and the level foreign market competition may not be as heavy as competition in local markets (p. 221). At times companies should do business abroad to penetrate global markets because government regulations of host countries mandate that the products of the company be produced locally. These regulations are commonly enforced to heighten the growth of the national economy, employment, and overall domestic production (Carbaugh 2010, 12). Hence, the firm that plans to penetrate a foreign market has to spend for foreign facilities that are supervised by local managers, in domestic subsidiaries, or by means of several other mechanisms. A company penetrating a foreign market may prefer to do business there if it realizes that it is more cost-effective to produce products locally, instead of producing them at home and selling them abroad. Production econom ies may take place via other dynamics if the local market is huge and the demand is sustainable to give good reason for investment in the facility and tools required to establish a production system. For instance, the marketing and delivery costs could be cheaper than those of processes at home, the sources of needed raw materials could be nearer to the facility abroad, and the labor costs could be cheaper abroad (Frishberg 2010, 139). Another major aspect is the company’s location. A facility located overseas could also be a lot more productive for a developing market. Generally, companies do business in direct competition with other global and local companies. This form of competition is especially strong in markets where only a small number of major companies dominate. In this setting, the strategies of a particular company are swiftly imitated and rivaled by the others. As a result, if a company invests overseas, its rivals carry out the same tactic (Ajami & Goddard 2006, 222). One apparent reason for investing overseas is to be on a par with the established company in new markets and total sales/profit. Another reason is the necessity of rivaling competitors’ overseas tactic; otherwise, the competition may gain

Contrast and Comparison of two Local Restaurant Service Providers Essay

Contrast and Comparison of two Local Restaurant Service Providers - Essay Example Despite being a Thai restaurant, Lotus of Siam is a reputable restaurant that has made it into almost all Las Vegas guide books. The restaurant located in a nondescript mall strip offers over one hundred and fifty choices in the menu. It is vital to get familiar with Thai meals before visiting. The place is also highly packed during peak hours, and table reservations are important to avoid long waits that can be up to two hours.Service in the Lotus of Siam is outstanding considering a large number of customers. The serving staff was helpful and not in a rush. Never at any one time did the serving staffs mix up orders and deliver food to the wrong people. However, there is room for improvement as the ten-minute wait is on the higher side. Chefs went out of their way to prepare amazing mouthwatering food that is pricey although budget friendly meals are available. The food is served hot, unlike most restaurants the soup is thick and not watered down. Also, the food is fresh and not reh eated. A wide variety of exotic wine is also available when it comes to drinks. Attention was also paid to the spice as one is required to select a spice level based on a scale of one to ten. The food had a distinctive aroma, and the general appearance of the food is inviting. The hotel setting is more of traditional dà ©cor. The interior is simple without unnecessary cluttering. Chandeliers give the right lighting without being excessively bright or dull. The other restaurant is Hash House A Go Go.

HR Management, Training and Development Essay Example | Topics and Well Written Essays - 750 words

HR Management, Training and Development - Essay Example Where Mel tends to believe that the feedback generated daily, by Jennifer, should be enough to enhance the levels of productivity within the subordinate staff members, Jennifer believes that a more formal approach to identifying strengths and weaknesses would create a more positive outcome in terms of overall productivity. Using Abraham Maslows Hierarchy of Needs as an appropriate example to support Jennifers position, under this theory employees cannot reach the apex of their abilities (this being self-actualization) without the receipt of self-esteem (Morris & Maisto, 2005). In the business world, self-esteem has been known as a positive outcome of continuous reinforcement, both positive and critical (Green, 2004). Though the case study suggests that Jennifer is routinely aware of the activities of her subordinate employees and makes attempts to highlight their strengths and weaknesses, it is important to formalize these discussions so as to promise an offer of various rewards for performance. For instance, if the goal of this particular organization is to increase sales, then Jennifer (and Mel) should adopt the formal appraisal process not only to secure a more motivated and productive staff, but to ensure that the employees clearly understand their job-related expectations and receive the necessary self-confidence (esteem) to genuinely enjoy coming to the workplace. This creates a perception of fairness and balance in the management team where the employees can come to rely on truthful reporting of their competency levels and build camaraderie between the management staff and themselves. With this in mind, avoiding the formal appraisal process in exchange for other business-related issues that are considered priority, the organization is denying themselves the opportunity to create a more cohesive staff who works toward strategic objectives in exchange for a fair analysis of their function within the business. Though Mels arguments are somewhat

Planning for Evaluation Term Paper Example | Topics and Well Written Essays - 250 words

Planning for Evaluation - Term Paper Example In the context of my planed change, stakeholders include patients, physicians, nurses, local community, government organizations, and non-governmental organizations that may fund the planned change program. This will be followed by allocation of available resources, for instance human resource or nurses, according to the immediate and most pressing needs of the organization. The fourth step will include formulation of questions to assess the outcomes(Holden et al, 2009) followed by an assessment of whether the specified objectives have been attained through analyzing stakeholders feedback in relation to levels of satisfaction, number of readmissions, and consideration of the amount of time patients are spending on queues. In terms of the timeline, data collection will be a continuous process running for 3 months, starting from May 15th, 2015 to August 15th 2015. Three months would allow assessment whether the approach to resource allocation and focus on stakeholders perspectives have achieved the projected level of outcomes. To encourage refreezing in relation to my planned change, I would ensure consistency in terms of practicing the newly adopted strategies and secondly, allow time for the new approach to conducting activities and processes to be diffused within the organization (Laureate Education, 2013e). In terms of the insights I have gained, focus on stakeholders way of thinking and interpretation of the program is essential in comprehending the ultimate results of the program (Sridharan and Nakaima, 2010). Holden, D. J., & Zimmerman, M. A. (2009). Evaluation planning here and now. In D. J. Holden & M. A. Zimmerman (Eds.), A practical guide to program evaluation planning: Theory and case examples [Sage

You can chose one Essay Example | Topics and Well Written Essays - 250 words

You can chose one - Essay Example The customer lodged a claim on us that the art we shipped arrived with sags in the canvas. This may not be our fault, neither is it the customer’s. You therefore ought to have appreciated the customer feedback first and the fact that the customer contacted us with a claim. You can also show the customer that we care about the products we send and that their satisfaction is our priority. Then accept the liability and responsibility to re-stretch the art on behalf of the customer. Our customers are important for our business, and hence kindly make efforts to understand the customer situation and address the solution not the problem. We at Manhattan Galleries value your kind efforts to address customer needs and keep constant contact with them. As we appreciate our employees so are our customers and every feedback matters to us. Your letter to the customer is well written, and with the changes annotated, it will serve the customer perfectly well. Thanks for your efforts at Manhattan

Benefits of College Essay Example | Topics and Well Written Essays - 1000 words

Benefits of College - Essay Example â€Å"The median earnings of full-time workers with bachelor’s degrees were $55,700 in 2008 — $21,900 more than those of workers who finished only high school.† (Lewin, New York Times). While it cannot be denied that a college degree confers unequivocal advantages in terms of career prospects and financial remuneration, opponents argue that a college education is not essential for skill development and the steep costs are not justified by its benefits. On the contrary, the benefits of a college education are not only economical but also encompass tangible benefits involving health, society, family and personality. A college education contributes several health benefits. According to recent data from the Center for Disease Control and Prevention, people with a college education have an average life expectancy of 9.3 years more than those who are less educated. The percentage of women above the age of 25 who are obese is 39-43 percent for those who have not attende d college, in comparison with 25 percent for those with a bachelor’s degree. Similarly, 31 percent of adults in the age group 25 – 64 years, who hold only a High School diploma, are smokers, while only 9 percent of adults with a college degree smoke (Griesmer, College Insider). College graduates are also likely to make other healthier lifestyle choices, such as exercising. Research from the BMC Health Services shows that a higher level of education is also linked to lower blood pressure. College graduates are also at a lower risk of developing colorectal, prostate, lung and breast cancer, according to a 2008 study published in the  Journal of the National Cancer Institute (Hardy, Yahoo Education). Their higher paying jobs also ensure that graduates have better access to preventive health care. This also contributes to better health. The societal benefits of a college education are substantial. The higher income earned by graduates translates into higher taxes. The he alth benefits listed above, combined with the fact that graduates are more likely to have jobs that offer health insurance and retirement benefits, means that graduates are less dependent on government social programs, such as unemployment compensation, Medicare and Medicaid, food programs, and welfare. This results in substantial public savings. The incarceration rate for graduates is only a quarter that of those with a High School diploma, or less. Prison costs are thus reduced. Another emphatic societal benefit stems from the fact that the mission statement of all universities includes civic education. As a consequence, graduates are more likely to participate in community services. 2004 statistics show that 36 percent of graduates performed voluntary community service, in comparison with only 21 percent of High School diploma holders. Similarly, 76 percent of graduates voted in the 2000 election, while only 56 percent of High School diploma holders voted. Educational attainment stimulates public awareness and interest in community issues (Cunningham, John Carroll University). ). The multicultural and multiethnic university world also promotes racial understanding and tolerance, and encourages the belief in common values across racial divides. As such, graduates are more likely to be free of social prejudices and stereotypes than their less-educated peers. A college education benefits the family structure. Studies show that college graduates a

You can chose one Essay Example | Topics and Well Written Essays - 250 words

You can chose one - Essay Example The customer lodged a claim on us that the art we shipped arrived with sags in the canvas. This may not be our fault, neither is it the customer’s. You therefore ought to have appreciated the customer feedback first and the fact that the customer contacted us with a claim. You can also show the customer that we care about the products we send and that their satisfaction is our priority. Then accept the liability and responsibility to re-stretch the art on behalf of the customer. Our customers are important for our business, and hence kindly make efforts to understand the customer situation and address the solution not the problem. We at Manhattan Galleries value your kind efforts to address customer needs and keep constant contact with them. As we appreciate our employees so are our customers and every feedback matters to us. Your letter to the customer is well written, and with the changes annotated, it will serve the customer perfectly well. Thanks for your efforts at Manhattan

How to write a essay Essay Example for Free

How to write a essay Essay Getting into college could be as easy as memorizing the alphabet just like a preschooler. But, getting into college with a scholarship is a whole different thing. From the thousands of college applicants aiming for a scholarship, how will you make your essay application stand out? There are millions of essay examples over the internet but, you need to come up with an essay that will get you that scholarship. Tips on How to Write a Good Scholarship Essay: 1. Read instructions carefully College application can become a common thing for you. You might actually get the feeling of doing the same thing over and over like answering the same question for the nth number of times. No matter how similar college applications are, you have to read and understand the instructions well. If you want to land on a good school for college with a scholarship, everything starts with reading and comprehending the instructions. 2. Organize your thoughts After reading the instructions, it’s time to line up your thoughts to make an effective essay that will get you that scholarship. Look for essay samples on the internet or in books. Have a sort of survey from resources that will help you fill in the contents of your essay. It is difficult to start writing an essay, but with organized ideas, you can do it efficiently and effectively. 3. Make an outline When you get a general idea of the essay contents, you can now make an outline of specific details that will be included in your composition. Essay examples usually present general ideas down to the specific. Having an outline is very helpful to keep your essay consistent and focused on a particular topic. 4. Discuss every topic based on the instruction Paying attention to details or instructions is actually part of writing the essay for a scholarship application. Make sure that every topic asked in the essay questions is discussed in the whole composition. Remember that you only have one chance of writing an essay that will make a lasting impression on your college application. 5. Use simple language format and make sure your grammar is perfect Do not try to impress readers of your essay. Even if you are in college, you are not expected to use highfaluting words, but rather make your sentences simple and clear. No matter how technical your vocabulary is but poor grammar is an indication of a lousy essay. 6. Avoid bragging about your achievements Although it is important that you include your achievements as this will help your scholarship application, however you only need to do this if you are asked to do so. Avoid bragging, instead, talk about your achievements simply. It is also good to include the lessons you have learned in gaining such success. 7. Have someone edit and check your work To ensure that you are submitting an essay that will get you the scholarship, have an expert check your work. An editor or a previous professor can help you improve and validate how excellent or poor your essay is. Essay Writing First paragraph — Introduction The first paragraph is essential in capturing the attention of your readers. It is called an introduction as it gives an overview of what your essay is all about. The first paragraph should be similar to an â€Å"About Me† part of a reading material. Make it as simple as possible and dynamically connected to your next point. Second Paragraph – Important Details The second paragraph should support your introduction. This section includes more detail and usually the start of elaboration for every point or question. Say for example, state reasons why you should qualify for the scholarship; state your accomplishments; why are you choosing a particular course and the like. Third paragraph – Future Goals The third paragraph should speak of your future goals and your vision after pursuing a college degree. Goals have to be specific, and should reflect an action plan after your college graduation. Fourth paragraph – The Best Candidate End your essay by stating reasons why you are the best candidate to be chosen for the scholarship. State two to three main points from the previous paragraphs. Do not forget to note your appreciation for the readers of your essay for taking the time to read your essay. Composing your ideas and putting them in writing is never easy. It can be stressful and puts on a lot of pressure, especially when your future depends on this essay for a scholarship grant. There are many essay examples you can find on the web today.

Devoted For Multi Vendor Network

Devoted For Multi Vendor Network 1 Introduction This document is comprised of two chapters, one each for two case studies given in the assignment. First chapter defines the diskless workstations and introduces the characteristics of diskless workstations. It also introduces the choices available in the thin client market. First chapter also discusses on how to choose an operating system for the diskless workstations. Later in the chapter, a discussion is made on interdependence among workstation and network hardware, when it comes to implementing diskless workstations in the network. Chapter two is devoted for multi-vendor network concept/ Strategy. First, it discusses the pros and cons of multi-vendor networking systems. Then it evaluates the impact of current network technology and standards. Furthermore the chapter contains a discussion on how network protocols facilitate multi-vendor networks. In the final part of this document the role of the software and hardware components and also the guidelines for selecting server types for multi-vendor networks is also discussed. 2 Case 1 Task 1.1 a) Diskless Workstations Diskless workstation is a computer system with no disk drives installed locally; therefore booting its operating system from a server in the local area network. Sometimes when a computer system is having a disk drive but do not using it, that system is also called a diskless workstation. Diskless Workstations provide less costly but more secure networking solutions for enterprises. Characteristics of diskless workstations are, The operating system is loaded from the server when booting up. Obviously all the other software resides in the server. (Firmware is installed on the diskless workstations itself to initiate the boot process) Processing is done in the diskless workstations, not in the server. In some implementations, processing is also done on the server and those diskless workstations are originally called Thin clients. Both the raw data and processed data are stored in the server. Diskless workstation fetches them when needed. Choices available on the market Conventional Diskless workstations with lower processing power and memory. E.g. Dell Wyse R Thin client High performance Thin clients like HP t510 Flexible Thin Client Server choices Almost all the Linux flavours such as Ubuntu, openSUSE and etc. supports network booting and therefore can be installed on our centralized server. Also windows XP, Vista, 7 and 8 supports booting over the local area network and therefore those operating systems can also be deployed. There are user friendly third party software available in the internet to facilitate easy deployment of diskless workstations in the company networks. When choosing an operating system for the diskless workstations following facts can be considered. Linux Operating systems and the software are totally free, whereas windows operating systems cost hundreds of US dollars (Agrawal et al, 2005). Linux supports many more processor types and architectures than windows does. Since Linux is open source, an experienced IT administrator can change the behaviour of operating system as needed. Linux is extremely stable. It offers a feature called memory protection which prevents a crashed application from crashing the entire system (Agrawal et al, 2005). Linux offer more security than windows does. Linux doesnt have viruses and malwares as windows and therefore the server can operate freely without a danger to its operating system or data stored in it. Linux outperforms windows when it comes to multi user workstations. But sometimes Linux is more resource hungry than other workstations (Agrawal et al, 2005). Both Linux and Windows supports multi-tasking. b) Interdependence of workstation hardware with other network components Diskless workstations have their operating systems in the server. When workstation needs to use a network component like a printer, the server will have to communicate with that network component. I.e. server has to communicate on behalf of all the diskless workstations. This can lead to congestions and increase in traffic. Also, all the network computers are using the server hard disk, CPU, Memory and etc. workstation (Client) hardware has to wait until server hardware provides the data it requested. So the bottom line is deploying diskless workstations/ Network computers in the network will increase the Interdependence of workstation hardware. Therefore it is very important to install reliable hardware and software components in the server, and implement backup techniques and redundancy techniques for the server. Task 1.2 a) Benefits and constrains of different network topologies Network topologies characterize the way in which network elements (Nodes) are interconnected to each other in a network. There are four standard network topologies to be identified. (Tanenbaum 2006) 1) Bus topology 2) Ring topology 3) Star topology 4) Mesh topology Bus topology All the nodes are connected to a single cable called a Bus. Benefits 1) Easy to implement 2) Requires less cable length, and therefore it is cheaper 3) If a node (Computer) fails, that does not affect others Constrains 1) Suitable only for networks with few computers (Lowe 2008) 2) If the cable breaks from a point, entire network will fail Ring Topology Network nodes are connected as a ring. When two nodes are communicating, data must travel through all the intermediate nodes (Lowe 2008) Benefits 1) Easy to implement 2) Easy to troubleshoot Constrains 1) If a node fails, entire network will fail Star topology Each and every computer is connected to a hub or switch. Benefits 1) Centralized nature gives simplicity (Easy to troubleshoot) (Lowe 2008) 2) If a node (Computer) fails, that does not affect others Constrains 1) If the hub fails, entire network fails 2) Require more cable lengths Mesh Topology Each and every node is connected to each other Benefits 1) Offers redundancy 2) Easy to troubleshoot 3) Multiple conversations can take place at same time Constrains 3) Waste of resources 4) Require more cable lengths and therefore expensive Network computer was originally a trademark of Sun Microsystems for their diskless workstations. Later this term was used for all the diskless workstations. Thin client is also a diskless workstation, but unlike diskless workstation, thin client does the processing on the server. For network computers and thin clients, mesh topology is not suitable. In mesh topology all the clients are connected with each other, but these connections are useless. Since the server is connected to all the clients and server has the files and processed data, it can directly transfer them to the desired destinations. Bus topology and ring topology are too risky and it is also a waste of resources. If the network has the star topology; i.e. each and every diskless node is connected to the centralized server using a dedicated path the resources will be used in an efficient manner. b) Impact of current network technology on network computers One can think, if the files are stored on a remote server, then to access those files from the thin client will take more time than a normal workstation does. Also in one particular implementation of a thin client all the processing is done in the server. But thanks to the modern LAN technologies that is not a problem at all. Gigabit Ethernet provides 10-100 gigabits per second data rates within the LAN. Also in the last decade hard disk drives and processors evolved a lot giving greater speeds, memory capacities and performance to the network. Since all the clients are storing their data on central server, server needs to have high capacity hard disks with higher access speeds. Also the technology has become cheaper over the time. These facts really help the evolvement of network computer concept. c) How network protocols enable the effective utilization of Network computers It is evident that a network with diskless workstations/ Network computers has much data to be transferred back and forth between the server and itself than a network with normal PC workstations. So there will be more traffic in the network and almost all the time server will be accessed by many client workstations. This will lead to collisions and collisions will trigger retries from the clients and that will also add up to the network traffic, thus making exponential growth of the traffic. Therefore an impressive multiple access protocol is needed for the network, in order to effectively utilizes the true strength of network computers. TCP/IP protocol stack provides a powerful multiple access technology in its data link layer. Ethernet, fast Ethernet and Gigabit Ethernet are some of the most important physical layer protocols that enable fast communication between network computers. 3 Case 2 Task 2.1 a) Benefits and constrains of Network systems and topologies in multi-vendor networks When a network evolves with the time the enterprise would want to purchase more equipment for the network. But by now there may be cheaper products in the market, from other vendors than your original vendor. So multi-vendor networks can save initial cost for the evolved network. Also when a new technology is introduced by a different vendor, that saves time and cost, it is good to purchase those equipments than sticking to the same vendor. Different vendors have different configuration changes, different user interfaces different terms and etc. Therefore working in a multi-vendor system is a harder job and requires more expertise and experience. Also it will require training programs for existing professionals and it may demand more IT professionals for the company. If we consider star topology, each node is connected to the hub or switch. Therefore at most only two nodes of different vendors will be communicating with each other physically. But if we take mesh topology, the situation is different. Each node is connected with every other node in the network. Therefore a machine built by a particular vendor will have to communicate with many more machines manufactured by different vendors. b) Impact of Current Network Technology for the multi-vendor networks New network operating systems are compatible with each other. Services are built in to those operating systems and therefore they can co-exist after little or no configuration changes are done. Network protocols are standardized by IEEE to maintain consistency in networking devices and operations. This facilitates the multi-vendor network environments to grow popularity. c) Duty of Network Protocols in multi-vendor network environments Different network components may have different hardware and/or software specifications. They may be manufactured by different vendors. But at the end of the day, a network administrator must be able to connect all those network components with each other and build a working network. This is achieved by the use of network protocols. (Lammle 2007) Generally todays multi-vendor networks use TCP/IP protocol stack which comprises of five layers. A layer normally has two interfaces with the immediate bottom layer and the immediate top layer. Each layer provides a set of functions to the layer above, and relies on the functions of the layer below (Kozierok 2005). Interface on the top will clearly specify the services that are available from that layer. And Interface on the bottom will clearly specify the services that required from the immediate bottom layer (Kozierok 2005). So, as long as network components manufacturers stick to this layered protocol architectures, it does not matter how the hardware work, what are the hardware and software specifications inside and etc. d) Role of software and Hardware in multi-vendor networks Different vendors will implement the same process using different hardware units with different performance. Even though the hardware is vendor specific, sometimes same software can be installed on them and then the user will have the same interfaces and that will hide the complexity induced by the multi-vendor network for some extent. But sometimes the vendor itself develops the software that runs on its hardware and that will increase the overhead of remembering configuration settings and menu items for different vendors. So in a multi-vendor network environment the job of the hardware would be to perform the task in a unique way with its available hardware chips and processing powers. The job of the software is to control the unique hardware as needed but presenting common configurations settings and interfaces to the user. e) Server types for multi-vendor networks When selecting a server for a multi-vendor network environment, the IT administrator must take into account the vendors that are in the network. Some vendors are interoperable while some are not. Server can be used to make communication possible among those non interoperable vendors and that technique is called Server Interoperability. This is accomplished by installing communication services on the server as opposed to the other approach where software are installed on the clients to make communication compatible. This way we can connect an Apple Macintosh client to a Windows network environment. Microsoft Windows provides software that facilitates network services for Apple Macintosh and Linux clients. Some modern servers have these services built into them, so that the network administrator doesnt have to worry about it. 4 Conclusion From this assignment I was able to sharpen my knowledge on Diskless workstations and thin clients. I identified the characteristics of diskless workstations and the choices available on the market; both in hardware aspect and in software aspect. I discussed about the network operating systems available for the diskless workstations and also about the interdependence of workstation hardware in the context of networks with diskless workstations. Also, in order to provide answers for task 2, I studied about the advantages and dis advantages of multi-vendor network Strategy. Then I discussed the impact of multi-vendor network Strategy on current network technology and standards. Also I studied about how network protocols enable machines of different vendors coexist in the same network. Also I did a small research about selecting a server for a multi-vendor network environment and about the role of software and hardware in a multi-vendor network. That was really helpful for me and the results were introduced in the latter part of the assignment.

J.S. MIlls Essay -- essays research papers

Individual Civilization   Ã‚  Ã‚  Ã‚  Ã‚  In the final two chapters of the essay â€Å"On Liberty†, J.S. Mill discusses a few different subjects concerning individual civilization. The one example I believe is important begins on page 92. Here he discusses how he feels about society trying to help or change a way that someone has decided to live their life. The decisions they make and the actions that they do are completely up to the individual themselves. I will try to further examine the role society plays in a person’s civilization and what arguments Mill made to explain the situation.   Ã‚  Ã‚  Ã‚  Ã‚  In the first three chapters, Mill discussed when and why someone’s personal Liberties should, if at all, be taken away. He felt that only if someone was about to harm themselves or others, their liberty should be interrupted or abolished. The situation discussed in chapter four that I was mostly concerned with was when he began to talk about a person’s living conditions being influenced by an outside person, government, or distant society. He was not aware that any that any community has the right to force a person to become civilized (92). He felt that it is not right for someone who lives miles away or who are completely blind of the situation to be able to step in and direct a problem into the direction they feel is right. The society does not have the right to persuade a person to live a certain way or conduct their lives as others do. Other commun...

William Faulkners A Rose for Emily is a Gothic Horror Tale :: A Rose For Emily, William Faulkner

William Faulkner is widely considered to be one of the great American authors of the twentieth century. Although his greatest works are identified with a particular region and time (Mississippi in the late nineteenth and early twentieth centuries), the themes he explores are universal. He was also an extremely accomplished writer in a technical sense. Novels such as The Sound and the Fury and Absalom, Absalom! feature bold experimentation with shifts in time and narrative. Several of his short stories are favorites of anthologists, including "A Rose for Emily." This strange story of love, obsession, and death is a favorite among both readers and critics. The narrator, speaking for the town of Jefferson in Faulkner's fictional Yoknapatawpha County, Mississippi, tells a series of stories about the town's reclusive spinster, Miss Emily Grierson. The stories build up to a gruesome revelation after Miss Emily's funeral. She apparently poisoned her lover, Homer Barron, and kept his corpse in an attic bedroom for over forty years. It is a common critical cliche to say that a story "exists on many levels." In the case of "A Rose for Emily", this is the truth. Critic Frank A. Littler, in an essay published in Notes on Mississippi Writers regarding the chronology of the story, writes that "A Rose for Emily" has been read variously as ". . .a Gothic horror tale, a study in abnormal psychology, an allegory of the relations between North and South, a meditation on the nature of time, and a tragedy with Emily as a sort of tragic heroine." These various interpretations serve as a good starting point for discussion of the story. The Gothic horror tale is a literary form dating back to 1764 with the first novel identified with the genre, Horace Walpole's The Castle of Ontralto. Gothicism features an atmosphere of terror and dread: gloomy castles or mansions, sinister characters, and unexplained phenomena. Gothic novels and stories also often include unnatural combinations of sex and death. In a lecture to students documented by Frederick L. Gwynn and Joseph L. Blotner in Faulkner in the University: Class Conferences at the University of Virginia 1957-1958, Faulkner himself claimed that "A Rose for Emily" is a "ghost story." In fact, Faulkner is considered by many to be the progenitor of a sub-genre, the Southern gothic. The Southern gothic style combines the elements of classic Gothicism with particular Southern archetypes (the reclusive spinster, for example) and puts them in a Southern milieu.

Critically examine the relationship between different social groups Essay

There are significant differences between social groups and their religious beliefs and practice†¦ There is a very significant ethnic pattern in the participation of religion. The minority groups in britain are a lot more religious than the majority of the population (white christian) . For example, it is much more likely to find black christians(who make up 40% of the membership) in a pentecostal church than white christians†¦ In opposition to that, Modood found that while minorities have higher participation rates, there is a decline in importance of religion for all ethnic groups. There are clear ethnic patterns in religious participation, with minority groups having a higher level of religious participation. The UK today is a multi ethnic and multi religious society, with Muslims, Hindus and Black Christians more likely than white Christians to see religion as important and a central part of their lives. Among Christians blacks are more likely than whites to be found in Pentecostal churches, where they make up 40% of the membership. However Modood et al found that despite minority’s having higher participation rates, there’s decline in importance of religion for all ethnic groups and that fewer were observant, especially amongst the second generation. Sociologists have argued several reasons for ethnic differences in religiosity. One argument that most ethnic minorities originate from poorer countries with traditional cultures; these characteristics produce higher levels of belief and practice. Once they migrate into the UK they and their children uphold the pattern they bring from their country of origin. However it’s argued this disregards the impact of their experiences as immigrants and as minorities in a new society, and how this can give religion a new role in cultural defence and cultural transition. Bruce (2002) argues religion in such a situation offers support and a sense of cultural identity in an uncertain and hostile environment. Bird (1999) argues religion among minorities can be a foundation for community solidarity and a means of preserving ones culture and language as well as a way of coping with oppression in a racist society. For example the experience of African and Caribbean Christians, where they found white churches weren’t welcoming to them, thus they founded their own black churches which explains their high Pentecostal membership. Religion can also be a means of easing the transition into a new culture by providing support and sense of community for minority groups in their new environment. Will Herberg (1955) argues this as an explanation for high levels of religious participation among first generation immigrants to the USA. Bruce identified a similar pattern of immigration into the UK, where religion provided a focal point the Irish, Caribbean and south Asian communities. However she argues once a group has made the transition into the new culture and wider society religion loses its role and declines in importance, as was the case with Irish catholic immigrants. Ken Pyrce (1979) studied the African Caribbean community in Bristol. He found evidence of cultural defence and cultural defence being important. He argues Pentecostalism is a highly adaptive religion of the oppressed which provides migrants with values appropriate to their new world in which they find themselves in. Pentecostalism helped African Caribbean’s adapt to British society by playing a protestant ethic role by helping members succeed by encouraging self reliance and thrift. Religion played a role in giving mutual support and hope of improving their situation. However, Rastafarianism represented a different response for some African Caribbean’s, as they radically reject wider society as racist and exploitative. The general pattern concerning age and religious participation is that the older a person is, the more likely they’re to attend church or religious service. However there are two exceptions to this pattern; the under 15’s and over 65’s. The under 15’s are more likely to go to church then other groups as they’re forced to do so by their parents. The over 65’s are more likely to be sick and disabled, thus they’re unable to attend. Higher death rates also make this a smaller group, which reduces the total number available to attend. Voas and Crockett (2005) argue there are two main sorts of explanation fir age differences in religious participation. One argument is the ageing effect. This is the view that people turn to religion as they get older. For example using evidence from the Kendal project Heelas found people become more interested in spirituality as they get older. She argues as we approach death, we naturally become more concerned about spiritual matters and the afterlife, repentance of misdeeds and so on. Thus that age group is more likely to go to church. Another explanation is the generational effect. This is the view that as society becomes more secular each new generation is less religious then the one before it. Thus there are more old people than young people in church congregations today, not because they’re more attracted to religion as they get older but because they grew up in a time when religion was more popular. Voas and Crockett argue the generational effect is the more significant of the two explanations for age difference in religious participation. They argue that each new generation is only half as religious as their parents. Thus we can expect a continuing average age rise in church goers as the young become less willing to attend. The number of 15-19 year olds attending church has fallen significantly since 1979 and two-fifths of churches have no one under the age of 112 attending services. 30% of church goers are now over 65; Bruce predicts this trend will continue and soon the over 65s will become the majority. Bruce argues the only exception to this trend is Pentecostal churches which continue to attract young members. Gill (1998) argues children no longer receive religious socialisation, thus those brought up without religious beliefs are less likely to become church goers later on in life. Thus it’s likely within two generations Christian beliefs will only be held by a minority. Class differences also have patterns in the level of religious participation between the working and ruling classes. Marx argued that the working classes are more likely to be religious because of alienation, where the exploitation of capitalism leads them to look to religion as a source of consolation. Marx argues that that religion was the opium of the people; it dulls the pain of exploitation but masks the pain rather than treating the cause. Marx argued the upper classes were less religious as they had wealth and power to compensate, and he argued they used religion cynically to manipulate the working classes. However, Marx has been criticised by Althusser, who argues alienation is unscientific and based on the romantic idea of humans having a true self. This would make the concept an inadequate basis for theory of religion. However, Stark and Bainbridge have identified high religious participation among the middle and upper classes. They argue this is because of relative deprivation. Relative deprivation is where there’s a subjective sense of being deprived. Thus although the middle class are materially well off, they feel spiritually deprived, especially in today’s materialistic and consumerist world which they perceive as lacing emotional or moral warmth. Thus Wallis argues they turn to religion for sense of community. There are clear gender differences in religious belief and participation; while priesthoods of most religions are male women are likeier to participate in activities and have belief in god and the supernatural. For example in 2005 1. 8 million women in England were church goers, compared to just 1. 36 million men. Miller and Hoffman (1995) found women express greater interest in religion; they have a greater personal commitment and go to church more. They found that this was true for all religious organisations, ages and faiths. Bruce (1996) estimated there are twice as many women than men in sects. Heelas and Woodhead (2005) found in their study of Kendal 80% of holistic milieu participants were female. These gender differences can be linked to the way men and women see god; as a god of power and control or a god of love and forgiveness. Sociologists have given several arguments for gender differences in religious belief and practice. Miller and Hoffman argue women are more religious as they’re socialised to be more passive, obedient and caring. Religion values all of these characteristics, thus women are more likely than men to be attracted to religion. It’s noted that men who also have these qualities are also more likely to be religious. Miller and Hoffman also argue that women are more likely than men to be employed in part time work or be full time carers, thus they have more time to organise around religious activities. Women also look to the church as a source of gender identity. Greely argues taking care of other family member’s increases women’s religiosity as they have responsibility to their ultimate welfare as well as day to day needs. Davie (1994) argues women’s closeness to birth and death, through child bearing and caring for the sick, brings them closer to ultimate questions such as the meaning of life which religion is concerned with. This is also linked to the way women and men see god. Women are more likely to be attracted to the new age because women are more associated with nature and the healing role. Heelas and Woodhead found 80% of participants in their holistic milieu study in Kendal found were women. They argue such movements celebrate the natural and involve cults of healing; this gives women a higher status and sense of self worth. Bruce argues women’s experience of child rearing makes them less aggressive, more goal orientated, cooperative and caring. Where men wish to achieve, women wish to feel. Bruce argues this fits the expressive emphasis of the new age. The importance of being authentic rather than acting out roles, for example gender roles, in the new age also attracts women as women are more likely than men to see their ascribed roles as restrictive. Callum Brown (2001) argues the new age self religions, which emphasise subjective experience rather than external authority, attract women through their appeal for autonomy. However it can also be argued that women are attracted to fundamentalism because of the certainties of traditional gender roles women gain. Glock and Stark (1969) and Stark and Bainbridge (1985) argue people participate in religion because of the compensators for social, organismic and ethical deprivation that religion offers. Glock and Stark argue that these forms of deprivation are more common among women; this explains their higher level of sect membership. Organismic deprivation stems from physical and mental health problems; women are more likely to suffer from ill health thus they seek healing through religion. Women are more likely to be ethically deprived as they’re more likely than men to be morally conservative, thus they regard the world as in moral decline, and thus they’re attracted to sects who share this view. Women are more likely to be socially deprived as they’re more likely to be poor. This further explains why women’s membership is higher then men’s in sects, as sects tend to attract poorer groups. However, despite traditional gender differences in participation, women are now leaving the church at a faster rate than men. Brierly (2005) found a huge decline in church going for women aged 30-45, with a 16. 4% fall in Sunday church attendance between 1990 and 2005. Brierly argues this could be due to pressures of the home; family and work have become intense for women. Women in this age group are more likely to have a young family and Sunday working is particularly high for women. All this equates to having little time for church. Callum Brown argues that since the 1960s women have begun to reject traditional subordinate gender roles. Christianity was closely bound to these traditional roles, thus women’s rejection of subordination leads them to reject traditional religion at the same time.

Marketing Plan-Rehab Center for the Elderly

The Center, located in an area with many elderly people, has to have the correct type of marketing for it to be successful. Getting to know the local population and all of the environmental, technological, and social, as well as many others, is a critical element in knowing how to prepare a marketing plan. Utilizing resources properly and evaluating the current and past situation will allow for a better future of The Center as well. This marketing plan lays out all of these factors to show how the next step in how The Center will be moving forward. Situation Analysis Having a rehabilitation center for the elderly in a minimally populated area can present problems for the business, but it also has its perks. Population in this general location is not the only factor that effects business; economical, and technological issues may arise also. These elements can do many things for business such as: help predict future trends of consumers, keep in touch with competition and their strategies, discover your own company’s marketing needs, know the social, political, and demographic aspects, and internal strengths and weaknesses, and external opportunities and threats. Organizational Analysis of Objectives and Resources This rehabilitation center’s objectives allow for persistence in outcomes and ability to reach goals. Maintaining customer satisfaction, reducing the overall cost of rehabilitative services, and reducing the cost of maintaining these services are currently important objectives (Masters, 2011). Another objective The Center is focusing on is providing housing facilities for those whom need long-term rehabilitation care. Many resources are used to sustain these objectives. Management teams and committees have been formed and put into place, as well as working with the ommunity, and using financial, technological, and educational resources. Utilizing these resources properly allow for The Center to run smoothly and efficiently. Getting to know the customer, and figuring out what they seek in a rehabilitation center are ways to maintain customer satisfaction. Research efforts have made it possible to determine that customers, as w ell as their families, enjoy the wide range of services provided along with the highest quality of care. To maintain this satisfaction, the results from research are taken into consideration and put into action as realistically as possible. Some of this research has shown that by allowing customers to be as independent as possible cause satisfaction ratings to stay up. Educational resources are used to train current and future employees on subjects pertaining to care for the elderly. For example, depending on the type of work the employee does, workshops and training sessions are given on a regular basis. All employees are required to attend at least two annually. These classes cover various topics such as how to use new technology, new management strategies, how to make life comfortable before, during, and after rehabilitation, i. . the new living facility, and how to make working conditions more enjoyable for all employees. The local and even regional communities are resources utilized by The Center as often as possible. Many individuals and social groups host fundraisers, social benefit gatherings, and some visit the patients at The Center regularly. In addition to financial support, the community also does volunteer work to keep up the landscaping, fix any minor damage to buildings, and work one-on-one with patients for moral support. Consumer Market Analysis It is an ever increasing trend for elderly consumers to want a more relaxing and convenient way to get through rehabilitation. While we offer outpatient services to our customers, it has been noted that many would benefit from a residential type setting. Furthermore, demographic research has shown an increasing number of elderly people in the local area. In a survey given to residents within a 20 mile radius and age 50 or above, the majority has shown that they are comforted by the option of staying in a housing facility during their rehabilitation. Competitive Market Analysis While other nearby healthcare centers provides rehabilitation services, none provide residential options in addition to their outpatient options. Additionally, the technology used in The Center is the latest available on the market. There have also been additions to the machinery and tools. Upgrades in technology are not the only improvements that have been made; customers wanted to have a more private visit to The Center, so stations have been separated with adjustable walls and curtains. External Market Environment Being a part of an industrial economy with few natural resources to provide for it, The Center depends on the consistency of patients and its resources to survive. The Center focuses on customer satisfaction by listening to the customer and changing the way we operate to better suit them. Another way The Center achieves a high rate of satisfaction is by understanding who the customer is on an individual level. Demographically, the location of The Center is convenient to most people within a 20-mile radius. Also, as stated earlier, the population within this area is aging fairly rapidly. The elderly population has almost doubled over the past 7 years. Machinery is not the only part of the technology upgrades that bring customers to The Center, medicine and surgery options that have been adopted by The Center have shown improvement in rehabilitation outcomes. SWOT Analysis â€Å"The SWOT structure is layered with reporting and communication channels designed to provide a system of communication and accountability† within The Center (Judy N. Muthuri, 2009). With this system, internal Strengths and Weaknesses, and external Opportunities and Treats are examined and categorized. This will allow for the company to better understand what is going on internally and externally. Internal Strengths The Center has many internal strengths, including up-to-date technology, the additional housing facility, some of the top physical therapists are located at this center, and management teams are highly trained and qualified before they are hired. Historically, The Center has been financially stable, ithout many discrepancies in regard to values and beliefs held by The Center and its employees. Recently, The Center has been awarded for its high level of customer service and was recognized as one of the top grossing rehabilitative centers in the South East. Internal Weakness The main internal weakness The Center faces is cost. With the newest technology highly qualified staff and the new housing facility, the cost of running The Center has increased sig nificantly over the past couple of years. Because The Center is fairly large in size, it takes a lot of financial and human resources to operate. Another weakness is being understaffed. Many employees are working extra hours and days so that all positions are covered at all times. Opportunity The Center has been attempting to keep up with changing trends in healthcare, and more specifically rehabilitative care. It is essential for The Center to realize and understand how the population is changing in respect to social trends, lifestyle changes, population size and age, economic factors, legal, political, and financial changes, what the competition is doing, and technological changes (Charles Lamb, 2010). Threat The main threats The Center faces are competition, and the economy. The local competition poses a threat mainly because of the location and the lower costs for some of the same services. It is very easy to find the location of the competition. They are situated in an area that has lower traffic flow and from the interstate the customer will travel less time. Because the competition does not offer as many services, the amount of resources used to operate are much less than The Center. The economy is a threat because healthcare costs are still high. Many of the residents within a 20-mile radius are retirees and income is not very substantial, especially if they are in need of high quality rehabilitation. Marketing Plan Objectives Increasing the number of residents in the new housing facility is the main marketing goal for the next year. Over the next couple of months, The Center plans to increase awareness of The Center and the housing center by placing advertisements in several types of media outlets. Television and newspapers are the main types of media that will be used by The Center. Research has shown that people of all ages still watch TV and many ages 30 and above still read newspapers. The advertisements will appear everyday, two times per day, for the next five months. If a certain percentage of the local population sees the advertisements, the advertisements will be shown less often. Newspaper advertisements will be shown in every Sunday’s edition for five months also. Differentiation and Positioning The new housing facility is a service no other rehabilitation center has. In addition to the new facility, the services provided are of the highest quality. All staff is knowledgeable of daily operations, which allows for efficiency. Customer satisfaction is the basis of values The Center runs on. With the elderly population growing rapidly, it is important that as many services be available to them as possible. The Center has more services to offer than any local rehabilitation center. Marketing Strategy The marketing strategy is to involve the elderly population and their families by promoting the highest quality of rehabilitative care. Advertisements and other types of promotional outlets are used to market The Center and its new housing facility. Target Market Because the focus of The Center is elderly rehabilitation, the target market is those the age 50 or above and within a 20-mile radius. It is also important to target the families of these people. If the families are learning about The Center, they are more likely to propose that their elderly family member choose The Center rather than the competition. The marketing strategy also requires that doctors’ offices and hospitals refer their patients to The Center. With that type of relationship, it is more likely that more customers will go to The Center. The Marketing Mix Product/Service, price, place, and promotion are the â€Å"four P’s† of marketing. The proper combination of these four elements will increase customer ratings and revenues (WebFinance, 2013). The customer satisfaction that The Center strives for is possible because of the four P’s. It is also the reason for it being so successful over the many years it has been a part of the community. Service/Product The product being marketed is the new housing facility. Its many additional services set it apart from, not only the competition, but also any other rehabilitation center in the region. Patients are able to spend time at the rehabilitation center rather than load up the car and drive to a center and leave the same day. If this travelling becomes a burden on the patient, they will have the option of actually spending a night or several nights. Price As mentioned earlier, the price for this type of care can get expensive. But it is also important remember that this is the only place to receive certain types of services. On the positive side, the only part that can get pricy is the housing facility. After all, it is an additional service that is optional. Most of the other services offered by The Center are actually less expensive than those of the competition. There are plans to reduce the price over time after revenue increases. Place The location of The Center is very easy to access. It is relatively close to downtown and is in an area with fairly low traffic. Another factor that makes the location of The Center is navigation. It is easy to navigate the area, even from the interstate or other parts of the city; the customer can easily find The Center. Promotion Advertisement is the biggest form of promotion The Center utilizes currently. In addition to paid advertisements, the social events and fundraisers held by the community also promote The Center. It is very important to The Center to keep these close ties with the community because it is a type of informal communication that keeps the community informed. The Promotional Mix As mentioned previously, the main promotions are advertisements and an additional promotion is word-of-mouth. Advertisements are paid forms of promotion for a good or service, usually in newspapers, television, or on the radio (Dictionary. com, 2013). Promotions are ways to promote a good or service to the public through means of personal appearance, brochures, and posters (Dictionary. com, Promotion, Define Promotion at Dictionary. com, 2013). Advertising Newspapers and television are the main sources of advertisement for The Center. Many other forms are used but are typically considered informal. Word-of-mouth advertising is another useful form that lets people know the services provided by The Center. Personal Selling Personal selling is not a form of promotion that The Center uses regularly. It is much too costly, and from past experiences, it is not very successful. Publicity The fundraisers and social events hosted by the community are the two main ways The Center gets publicity. Such events are open to anyone who wishes to join. They are held every couple of months and bring in a lot of new and prospective customers. They are also beneficial because many of the customers, past and present, join in and tell of their experiences while at The Center. Sales Promotion It is very rare for a rehabilitation company to offer sales promotions in return for healthcare services. It is difficult to allow for customers to not pay for the service they have received because of the cost of rehabilitation; therefore, sales promotions are not offered at The Center. Implementation and Control The marketing plan will be implemented at the beginning of the next quarter. Management teams and all members of the staff have been informed of this and are being trained to properly implement the new strategy. The ideal outcome is that The Center will gain customers and therefore increase revenue. Advertisements and promotions are being used to encourage customers choose The Center.